Steve Rupp highlights the value of providing a unique and replicable experience for clients, which not only sets you apart from other agents but also leads to increased business. By creating a memorable experience and establishing yourself as a model that clients can trust and refer others to, you gain a competitive edge. This approach eliminates the need for costly leads, such as referral fees or paid advertisements, which can be unsustainable without significant volume. Instead, referrals and repeat clients—being the least expensive to acquire—offer a sustainable source of business growth. Rupp emphasizes that while many buyers and sellers express interest in working with their agent again, only a small percentage actually do, presenting an opportunity for agents to increase repeat business.