Steve Rupp emphasizes the importance of setting clear, measurable goals across different aspects of life, particularly in work and finances. He suggests creating specific objectives, such as selling a certain number of homes, achieving a target sales volume, or reaching a Gross Commission Income (GCI) milestone. Additionally, he discusses expanding teams by hiring roles like buyer's agents or assistants.
For financial planning, Rupp advocates setting goals for savings, implementing both personal and business budgets, and evaluating one's current financial standing to create actionable plans for the future.